Enterprise Software Development


Enabling Mobile Trading from Anywhere with E*Trade for BlackBerry

E-Trade Financial Corporation (E*TRADE) is an innovative financial services company headquartered in New York, USA that offers a full suite of easy-to-use brokerage, investment, and banking solutions. Individual investors are empowered to buy and sell securities such as stocks, bonds, options, mutual funds and exchange-traded funds (ETF) via electronic trading platforms. The company offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards.

Having developed a sophisticated series of online tools for their customers, E*Trade began searching for a partner to develop a BlackBerry mobile applications that would enable mobile stock trading – the first of its kind. Their partnership with bitHeads was based on a recommendation from BlackBerry (formerly Research in Motion – RIM). The application that E*Trade wanted to develop would need to be available to millions of people in dozens of countries, and have extremely high levels of security, scalability and usability. Furthermore, it had to integrate with a number of other backend technologies to ensure seamless functionality and data transmission.

bitHeads worked with E*Trade and their technology partners to deliver a highly secure, scalable, and user friendly mobile application both on time and on budget. The mobile solution was successfully launched and immediately became an award winning service managing significant volumes of financial transactions globally.

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